Elevating Aesthetic Care to the Golden Standard

Concierge aesthetic treatments combining medical expertise, personalized care, and naturally beautiful results throughout the Charlotte area.

• Book Your Appointment

Services Offered

01

Neuromodulators

Relax fine lines while maintaining natural facial expression. Treatments are personalized to enhance your features—not change them. Includes: Botox®, Dysport®, Xeomin®, Jeuveau®

02

Dermal Fillers

Restore youthful volume, enhance facial balance, and achieve subtle, refreshed results with customized filler treatments.

03

Concierge Gatherings

Gather friends for a private aesthetic event in the comfort of your home while enjoying exclusive host benefits.

• View Pricing

Meet Cassie

Hi, I'm Cassie LaRossa, a board-certified Physician Assistant with over 10 years of experience in critical care medicine.Golden Standard Wellness was founded on the belief that aesthetic medicine should feel personal, approachable, and rooted in exceptional medical care. Every treatment plan is tailored to your unique goals with an emphasis on natural-looking results and patient safety.✓ Board-Certified Physician Assistant
✓ Advanced Neurotoxin & Dermal Filler Trained by Aesthetic Medical Educators Training (AMET)
✓ NC Licensed
✓ Physician-Supervised Practice
✓ Concierge Mobile Service

Concierge Experience

Private treatments where you're most comfortable.

Medical Expertise

Evidence-based care from a licensed Physician Assistant.

Personalized Plans

No two faces—or treatment plans—are alike.

Natural Results

Enhancing your confidence while preserving what makes you uniquely you.

• Instagram
• Email

Golden Standard Wellness PLLC
Medical aesthetic services provided by a licensed Physician Assistant under physician supervision.
© 2026 Golden Standard Wellness PLLC. All rights reserved.
Serving Charlotte, Belmont, Mount Holly, Gastonia, Huntersville, Cornelius & surrounding communities.

• Privacy Policy & Notice of Privacy Practices
• SMS Terms

• Home

Invest in Your Confidence

Transparent pricing. Personalized treatments. Naturally beautiful results.

Every treatment is thoughtfully customized to your facial anatomy, goals, and desired result.
The ranges below are provided to help you plan for your appointment; your personalized treatment plan and exact pricing will be reviewed with you before treatment.

04

Concierge Gatherings

Better Together
Gather 3+ friends for treatment and we'll waive your concierge travel fee.

Host a private aesthetic gathering in the comfort of your own home.
Each guest receives an individual consultation and personalized treatment while enjoying the convenience of the concierge experience.

Submit

A Few Things to Know

$300 Concierge Treatment Minimum
Applies to individual mobile appointments and is separate from the applicable travel fee. The individual treatment minimum does not apply to qualifying concierge gatherings.

Personalized Pricing
Every face is unique. Published treatment ranges are estimates; your exact treatment plan and pricing will always be discussed before treatment.

Cash-pay Practice
Golden Standard Wellness is a cash-pay aesthetic practice.

Ready to Begin your Golden Standard Journey?

• Book Your Appointment

• Instagram
• Email

Golden Standard Wellness PLLC
Medical aesthetic services provided by a licensed Physician Assistant under physician supervision.
© 2026 Golden Standard Wellness PLLC. All rights reserved.
Serving Charlotte, Belmont, Mount Holly, Gastonia, Huntersville, Cornelius & surrounding communities.

• Privacy Policy & Notice of Privacy Practices
• SMS Terms

PRIVACY POLICY & NOTICE OF PRIVACY PRACTICES
Golden Standard Wellness, PLLCTHIS NOTICE DESCRIBES HOW MEDICAL INFORMATION ABOUT YOU MAY BE USED AND DISCLOSED AND HOW YOU CAN GET ACCESS TO THIS INFORMATION. PLEASE REVIEW IT CAREFULLY.In plain terms, this notice describes how your personal and medical information is collected, used, and disclosed, how it is protected, and how you can access your health information.Effective Date: September 8, 2026
Last Updated: September 9, 2026Golden Standard Wellness, PLLC respects your privacy and is committed to protecting your personal and health information.This combined Privacy Policy and Notice of Privacy Practices applies to information collected through goldenstandardwellness.com, our electronic medical record and scheduling systems, forms, communications, text messaging, and healthcare services. It serves as our Notice of Privacy Practices, and we apply the protections described below to your health information.Privacy Officer. Questions about this notice, requests to exercise your privacy rights, and privacy complaints should be directed to our Privacy Officer using the contact information at the end of this notice.INFORMATION WE COLLECTWe may collect:• Name, telephone number, email address, mailing address, date of birth, and identifying information
• Appointment, scheduling, payment, and transaction information
• Medical history, treatment information, photographs, consent forms, clinical documentation, and protected health information (PHI)
• Communications you send to the practice
• Information you voluntarily submit through our website, forms, or patient systems
• Website and device information such as IP address, browser type, pages visited, referral source, and cookie dataWe collect and use this information as necessary to provide services, communicate with you, operate the practice and website, process payments, maintain records, improve our services, and comply with legal and regulatory obligations.YOUR HEALTH INFORMATION RIGHTSYou have the following rights regarding your health information.Access your records. You may inspect or request an electronic or paper copy of your medical record and other health information we maintain about you. We generally provide copies within 30 days and may charge a reasonable, cost-based fee as permitted by law.Correct your records. You may ask us to correct health information you believe is incorrect or incomplete. We may deny certain requests as permitted by law, and we will explain any denial in writing.Request confidential communications. You may ask us to contact you in a particular way or at a particular location. We will accommodate reasonable requests.Request restrictions. You may ask us to limit certain uses or disclosures of your PHI. We generally are not required to agree, and we will tell you if we cannot agree to a restriction you request.Restrict disclosures to a health plan. If you pay in full, out of pocket, for a service or item, you may ask us not to disclose information about that service or item to a health plan for payment or healthcare operations purposes. We will honor that request unless disclosure is required by law.Receive an accounting of disclosures. You may request a list of certain disclosures of your PHI made during the six years before your request. Many disclosures for treatment, payment, and healthcare operations are excluded by law. We provide one accounting in any 12-month period without charge and may charge a reasonable fee for additional requests.Receive this notice. You may request a paper or electronic copy of this notice at any time, even if you agreed to receive it electronically.Choose someone to act for you. A person legally authorized to act as your personal representative may exercise your privacy rights on your behalf. We may verify that person's authority before taking action.File a complaint. You may complain to us or to the U.S. Department of Health and Human Services, Office for Civil Rights, if you believe your privacy rights have been violated. Golden Standard Wellness will not retaliate against you for exercising your privacy rights or filing a complaint.YOUR CHOICESFor certain health information, you can tell us your preferences about what we share.You may tell us whether to share relevant information with family members, friends, caregivers, or others involved in your care or in payment for your care.If you are not able to tell us your preference, for example in an emergency, we may share relevant information when permitted by law if we believe doing so is in your best interest. We may also share information when necessary to prevent or lessen a serious and imminent threat to health or safety.HOW WE MAY USE OR DISCLOSE YOUR HEALTH INFORMATIONWe may use or disclose your PHI without your written authorization when permitted or required by law, including for the following purposes.Treatment. We may use your health information and share it with healthcare professionals involved in your care, including consulting or supervising healthcare professionals when appropriate. For example, if you are being treated for a condition that requires coordination with your primary care provider or a dermatologist, we may share relevant portions of your record with that provider.Payment. Golden Standard Wellness is a cash-pay practice. We may use or disclose information as necessary to process payments, maintain financial records, address payment matters, and conduct lawful payment-related activities. For example, we may use your contact and treatment information to process a payment for a service, issue a receipt, or resolve a billing question.Healthcare operations. We may use or disclose information to operate the practice, manage care, conduct quality assessment and improvement activities, perform administrative functions, comply with professional or regulatory requirements, and improve our services. For example, we may review treatment records as part of a quality assessment of outcomes, or use them to evaluate the performance of clinical staff.Appointment and treatment communications. We may use your contact information to communicate with you about appointments, scheduling, treatment, follow-up care, and other information related to your care.Business associates. Some services involve business associates who perform functions on our behalf. They are contractually required to safeguard your PHI and may use it only as necessary to perform services for us or as otherwise permitted or required by law.Other uses permitted or required by law. We may use or disclose information for:• Public health and safety activities
• Reporting suspected abuse, neglect, or domestic violence when permitted or required by law
• Preventing or reducing a serious threat to health or safety
• Health oversight, professional licensing, audits, inspections, or investigations
• Workers' compensation
• Research, when applicable legal requirements have been satisfied
• Law enforcement or other lawful government requests
• Judicial or administrative proceedings
• Coroners, medical examiners, funeral directors, or organ and tissue donation
• Other disclosures required by federal, state, or local lawUSES AND DISCLOSURES REQUIRING YOUR AUTHORIZATIONWe will obtain your written authorization before using or disclosing your PHI when required by law, including for:• Marketing uses or disclosures of PHI
• Sales of PHI
• Uses or disclosures of psychotherapy notes, if applicableGolden Standard Wellness will not use identifiable before-and-after photographs, treatment photographs, videos, testimonials, or other identifiable patient information for social media, our website, advertising, or promotional purposes without separate written authorization.If you provide written authorization, you may revoke it in writing at any time. Revocation applies to future uses or disclosures and does not affect actions already taken in reliance on your authorization.SUBSTANCE USE DISORDER RECORDSGolden Standard Wellness is not a substance use disorder treatment program. However, if we create, receive, or maintain information protected by 42 CFR Part 2, that information will receive the additional protections required by federal law.Part 2 protected records generally may not be used or disclosed in civil, criminal, administrative, or legislative proceedings against you without your written consent or an appropriate court order and other legal process as required by law.WEBSITE, COOKIES, AND ANALYTICSWe may use information collected through our website to:• Respond to inquiries and appointment requests
• Provide and administer services
• Communicate with patients and prospective patients
• Process transactions
• Operate, maintain, secure, and improve the website and our systems
• Prevent fraud, misuse, and security incidents
• Meet legal, regulatory, licensing, recordkeeping, and professional obligationsCookies and similar technologies. Our website uses cookies and similar technologies that are necessary for the site to function, to remember your preferences, and to keep the site secure. We may also use basic analytics to understand how visitors find and move through our site so that we can improve it.We do not use advertising cookies, advertising pixels, or third-party marketing trackers on our website, and we do not authorize any tracking technology to collect or disclose protected health information. Most browsers allow you to refuse or delete cookies through their settings, though some parts of the site may not function properly if you do.Online booking. When you select "Book Your Appointment," you leave goldenstandardwellness.com and are directed to our scheduling and records platform, Aesthetic Record, which is operated by a third party. Information you enter there is handled under our agreement with that provider, including a Business Associate Agreement where required by law, and is also subject to that provider's own privacy practices.Sensitive information. Please do not submit sensitive medical information through ordinary email, social media, or website forms unless we specifically designate that method for secure healthcare communications.HOW WE SHARE PERSONAL INFORMATIONWe do not sell your PHI or personal information.We may provide personal information to service providers that perform functions on our behalf, such as electronic medical record and scheduling providers, website hosting services, payment processors, communications providers, information technology and cybersecurity providers, and legal, accounting, or other professional services.These providers may use information only as necessary to perform services for us or as otherwise permitted or required by law. When a service provider qualifies as a HIPAA business associate, we require appropriate safeguards and a Business Associate Agreement when required by law.We may also disclose information when legally required or reasonably necessary to protect our rights, our patients, our systems, or others.TEXT MESSAGING AND SMS PRIVACYIf you provide your mobile number and opt in to text messaging, Golden Standard Wellness may send messages concerning appointments, scheduling, patient communications, service updates, and other communications for which you have provided appropriate consent.We ask for your consent separately for care-related messages and for promotional messages. You may agree to one and not the other, and consent to receive marketing text messages is not a condition of purchasing goods or services or of receiving care.Message frequency varies. Message and data rates may apply.How to stop messages. You may opt out of text messages at any time by replying STOP, QUIT, END, CANCEL, UNSUBSCRIBE, REVOKE, or OPT-OUT. You may also withdraw your consent by replying in your own words, by calling us at 860-919-1562, or by emailing [email protected]. We will honor your request promptly and in no event later than ten business days after we receive it. For assistance, reply HELP or contact Golden Standard Wellness.Full details are in our SMS Terms & Conditions.Mobile Information and SMS ConsentGolden Standard Wellness does not share, sell, rent, or provide your mobile phone number, SMS opt-in information, or messaging consent to third parties or affiliates for their marketing or promotional purposes.We may provide information to service providers that support delivery of our communications, such as telecommunications, messaging, scheduling, or technology providers, solely as necessary to provide services on our behalf.All categories of information sharing described in this Policy exclude text messaging originator opt-in data and consent. This information will not be shared with third parties or affiliates for marketing or promotional purposes.DATA SECURITY, RETENTION, AND BREACH NOTIFICATIONWe maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, or destruction. PHI is protected in accordance with applicable HIPAA requirements. No electronic system, website, or method of transmission can be guaranteed to be completely secure.How long we keep records. We retain adult patient records for at least ten years after your last visit. For patients who were minors at the time of treatment, we retain records for the longer of ten years after the last visit or four years after the patient's eighteenth birthday. We retain privacy and compliance documentation, including policies, authorizations, and Business Associate Agreements, for at least six years. We may retain information longer where necessary to satisfy legal, regulatory, tax, accounting, insurance, or professional obligations.Breach notification. If a breach occurs that may have compromised the privacy or security of your unsecured PHI, we will notify you as required by law. Where an incident involves personal information protected under North Carolina law, we will also provide notice as required by the North Carolina Identity Theft Protection Act, including notice to affected residents and to the North Carolina Department of Justice.CHILDREN'S PRIVACYOur public website is not directed to children under 13. We do not knowingly collect personal information directly from children under 13 through our public website without appropriate authorization or consent when required by law. Where we provide services to a patient under 18, information is collected and handled with the involvement of a parent or legal guardian as required by law.OUR RESPONSIBILITIESGolden Standard Wellness is required by law to:• Maintain the privacy and security of your PHI
• Provide you with notice of our legal duties and privacy practices
• Follow the duties and privacy practices described in the notice currently in effect
• Notify you as required by law if a breach occurs that may have compromised the privacy or security of your unsecured PHIWe will not use or disclose your PHI other than as described in this notice unless you authorize us in writing or the use or disclosure is otherwise permitted or required by law.CHANGES TO THIS POLICY AND NOTICEWe reserve the right to change this Privacy Policy and Notice of Privacy Practices and to make the revised notice effective for PHI we already maintain as well as information we receive in the future. The current version will be posted at goldenstandardwellness.com and is available upon request.CONTACT, PRIVACY REQUESTS, AND COMPLAINTSTo exercise your privacy rights, ask questions, or file a complaint, contact:Privacy Officer
Golden Standard Wellness, PLLC
Charlotte, North Carolina
Phone: 860-919-1562
Email: [email protected]
Website: goldenstandardwellness.comYou may also file a complaint with:U.S. Department of Health and Human Services
Office for Civil Rights
200 Independence Avenue, S.W.
Washington, D.C. 20201
Phone: 1-877-696-6775
Email: [email protected]Golden Standard Wellness will not retaliate against you for filing a

SMS TERMS & CONDITIONS
Golden Standard Wellness, PLLCEffective Date: September 9, 2026Program. Golden Standard Wellness, PLLC sends text messages about appointments, scheduling, follow-up care, and practice updates to patients and prospective patients who opt in. We separately offer promotional messages about services, events, and offers, which require their own consent.How you opt in. You opt in by providing your mobile number and affirmatively consenting on our website form, on an intake or consent form, or by texting us directly. Consent is not a condition of purchasing any goods or services or of receiving care. You may consent to care-related messages without consenting to promotional messages.Message frequency. Message frequency varies based on your appointments and your interactions with the practice.Cost. Message and data rates may apply. Golden Standard Wellness does not charge for text messages. Any charges come from your mobile carrier.How to stop messages. Reply STOP, QUIT, END, CANCEL, UNSUBSCRIBE, REVOKE, or OPT-OUT at any time to stop receiving messages. You may also withdraw your consent by replying in your own words, by calling us at 860-919-1562, or by emailing [email protected]. We will honor your request promptly and in no event later than ten business days after we receive it. You will receive one confirmation message, after which no further messages will be sent.Please note that opting out stops all text messages from us, including appointment reminders. If you want to stop promotional messages but continue receiving appointment reminders, contact us and we will adjust your preferences.Help. Reply HELP for assistance, or contact us at 860-919-1562 or [email protected].Carriers. Carriers are not liable for delayed or undelivered messages.Supported carriers. Message delivery is subject to carrier support and network availability.Privacy. Your mobile phone number, SMS opt-in information, and messaging consent are never shared, sold, rented, or provided to third parties or affiliates for their marketing or promotional purposes. We may provide information to service providers that support delivery of our communications, solely as necessary to provide services on our behalf. See our Privacy Policy & Notice of Privacy Practices for full details.